Manulife
Manulife
Manulife
Manulife was recognized, but emotionally avoided. People delayed engagement until life forced the issue.
Manulife was recognized, but emotionally avoided. People delayed engagement until life forced the issue.
We repositioned the brand as a partner you act with earlier, not one you meet in crisis. By making hard decisions feel easier, we moved people away from awareness to action and drove category-leading growth.
We repositioned the brand as a partner you act with earlier, not one you meet in crisis. By making hard decisions feel easier, we moved people away from awareness to action and drove category-leading growth.
For CoverMe Insurance we reframed coverage as the quiet confidence behind life's best stories.
For CoverMe Insurance we reframed coverage as the quiet confidence behind life’s best stories.
Then we led the global launch of 'Where will better take you?' in Hong Kong and Jakarta.
Then we led the global launch of ‘Where will better take you?’ in Hong Kong and Jakarta.
